KashLinks Software Injects Ads Into Browser Bookmarks

Share this content:
Software maker NetJumper.com is gearing up to launch KashLinks, an application that allows advertisements to be embedded in an Internet user's favorites or bookmarks section in the Web browser.


The product targets online stores, magazines and Internet advertisers who want to integrate their advertising and catalogs more closely with consumers. Online consumers can click on a KashLink banner or button on a Web site that uses the technology, after which the KashLink is injected into the browser's favorites or bookmarks section.


"Consumers will click on the links because they'll want to see how they can use the KashLinks shopping directory or KashLinks-enabled catalog or are otherwise interested in the links associated with content," said Gilbert Borman, CEO of NetJumper, Detroit.


Once placed in the browser's bookmark file, the ads can be viewed and clicked at any time. These downloads won't be tampered or altered, Borman stressed, allaying fears that the user's privacy would be invaded.


Borman isn't worried that KashLinks is invasive and may rile online users who resent the increasing encroachment of ads onto their space. "All KashLinks are inserted on a voluntary informed basis," Borman said, adding that it is the consumer who chooses to download KashLinks.


KashLinks can be used as a digital method for sharing links from Web-based and print providers, the company said. More importantly, it can be used as a digital catalog, offering one-click access to departments in an online retail store or as a free shopping guide that generates ad revenue for content providers.


NetJumper will get paid for the insertion of ads and catalogs into the browser or by sharing revenue with magazines selling ads in their content links, Borman said.


Online stores pay 50 cents per catalog inserted. Advertisers pay 25 cents for each link and magazines and content providers pay one-third of ad revenue sold to third parties. The company has yet to sign up any clients, though it claims to be in serious negotiations.
Loading links....
close

Next Article in Digital Marketing

Sign up to our newsletters

Company of the Week

We recently were named B2B Magazine's Direct Marketing Agency of the Year, and with good reason: We make real, measureable, positive change happen for our clients. A full-service agency founded in 1974, Bader Rutter expertly helps you get the right message to the right audience at the right time through the right channels. As we engage our clients' audiences along their journey, direct marketing (email, direct mail, phone, SMS) and behavioral marketing (SEM, retargeting, contextual) channels deliver information relevant to the needs of each stage. We are experts at implementing and leveraging marketing technologies such as CRM and marketing automation in order to synchronize sales and marketing communications. Our team of architects and activators plan, execute, measure and adjust in real time to ensure the strategy is working as needed and change things if it's not.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here