Jupiter: Prizes Trump Privacy With Online Consumers
A chance in a sweepstakes for $100 was enough incentive for 82 percent of respondents to provide personal information to a shopping Web site where they had not previously transacted any business, the study said.
Of the information consumers were willing to give out online for a potential reward, 61 percent said they would give their e-mail addresses, 49 percent would give their full names, 18 percent would give household income information and 19 percent would give their telephone numbers.
And 36 percent of the users who would give information for prizes also were willing to register to the Web site with a user name and password.
Of all respondents, 53 percent said they use the same user name and password at every Web site they register on.
In other findings, 70 percent said they were concerned about online privacy but just 40 percent said they read privacy statements before giving out personal information online. Only 30 percent said that online privacy policies were easy to understand.
New York-based Jupiter Media Metrix conducted the consumer survey of 2,097 Web users online in March.