Jupiter: Prizes Trump Privacy With Online Consumers

Share this content:
Despite privacy concerns, 82 percent of online consumers would share personal information for a chance to win a prize, according to a study released yesterday by Jupiter Media Metrix.


A chance in a sweepstakes for $100 was enough incentive for 82 percent of respondents to provide personal information to a shopping Web site where they had not previously transacted any business, the study said.


Of the information consumers were willing to give out online for a potential reward, 61 percent said they would give their e-mail addresses, 49 percent would give their full names, 18 percent would give household income information and 19 percent would give their telephone numbers.


And 36 percent of the users who would give information for prizes also were willing to register to the Web site with a user name and password.


Of all respondents, 53 percent said they use the same user name and password at every Web site they register on.


In other findings, 70 percent said they were concerned about online privacy but just 40 percent said they read privacy statements before giving out personal information online. Only 30 percent said that online privacy policies were easy to understand.


New York-based Jupiter Media Metrix conducted the consumer survey of 2,097 Web users online in March.


Loading links....
close

Next Article in Digital Marketing

Sign up to our newsletters

Company of the Week

We recently were named B2B Magazine's Direct Marketing Agency of the Year, and with good reason: We make real, measureable, positive change happen for our clients. A full-service agency founded in 1974, Bader Rutter expertly helps you get the right message to the right audience at the right time through the right channels. As we engage our clients' audiences along their journey, direct marketing (email, direct mail, phone, SMS) and behavioral marketing (SEM, retargeting, contextual) channels deliver information relevant to the needs of each stage. We are experts at implementing and leveraging marketing technologies such as CRM and marketing automation in order to synchronize sales and marketing communications. Our team of architects and activators plan, execute, measure and adjust in real time to ensure the strategy is working as needed and change things if it's not.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here