Jupiter Media Metrix Files to Liquidate

Share this content:
Jupiter Media Metrix Inc., once a high-flying Internet consultancy, has filed with the Securities and Exchange Commission to liquidate and dissolve the company.


The New York company will stay in existence for three years as a non-operating entity once it files for dissolution in Delaware, where it was incorporated.


"The board has approved the plan to dissolve and liquidate the company, and that requires a shareholder vote and we're moving in that direction to schedule," said Susan Hickey, vice president of investor relations at Jupiter Media Metrix.


Jupiter on June 21 said it had sold its Jupiter Research and events businesses to publisher INT Media Group Inc., Darien, CT, for $250,000. INT also will assume some liabilities.


That sale followed a June 6 announcement that Jupiter had sold its Media Metrix Internet audience measurement division in the United States and Canada. ComScore Networks Inc., Reston, VA, paid $1.5 million for that.


The Media Metrix sale came two months after Jupiter sold for $8.5 million its AdRelevance online advertising measurement unit to NetRatings Inc., Milpitas, CA.


Jupiter Media Metrix soon will seek shareholder approval to change its corporate name to JMXI Inc. as part of a deal when it disposed of Media Metrix and Jupiter Research and events businesses.


Loading links....
close

Next Article in Digital Marketing

Sign up to our newsletters

Company of the Week

We recently were named B2B Magazine's Direct Marketing Agency of the Year, and with good reason: We make real, measureable, positive change happen for our clients. A full-service agency founded in 1974, Bader Rutter expertly helps you get the right message to the right audience at the right time through the right channels. As we engage our clients' audiences along their journey, direct marketing (email, direct mail, phone, SMS) and behavioral marketing (SEM, retargeting, contextual) channels deliver information relevant to the needs of each stage. We are experts at implementing and leveraging marketing technologies such as CRM and marketing automation in order to synchronize sales and marketing communications. Our team of architects and activators plan, execute, measure and adjust in real time to ensure the strategy is working as needed and change things if it's not.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here