Jupiter: Consumers Won't Pay for Video on Phones

Share this content:
Though nearly half of mobile phone users are interested in viewing video on their cell phones, only 19 percent said they would pay for the service, according to a report released yesterday.


Wireless carriers in the United States have launched mobile video applications, but consumers are not interested enough in the service and technical and pricing problems remain to be solved, according to the report from JupiterResearch, a division of Jupitermedia Corp., New York.


"Only 4 percent of consumers cited the ability to watch video as a priority feature for them when purchasing their next handset," said Julie Ask, research director at JupiterResearch. "Although consumer interest in mobile video is strong, the cell phone will remain a voice-centric device in the near term."


Also, the lack of network coverage, high prices for both handsets and devices and limited access to real-time content will dampen consumer interest in the near term, the report said. Video-enabled handsets cost $200 to $300, more than most consumers are willing to pay.


Of those who are interested in video on cell phones, 38 percent would be interested in video weather updates while 27 percent want local traffic updates and 13 percent would view movies.


Loading links....
close

Next Article in Digital Marketing

Sign up to our newsletters

Company of the Week

We recently were named B2B Magazine's Direct Marketing Agency of the Year, and with good reason: We make real, measureable, positive change happen for our clients. A full-service agency founded in 1974, Bader Rutter expertly helps you get the right message to the right audience at the right time through the right channels. As we engage our clients' audiences along their journey, direct marketing (email, direct mail, phone, SMS) and behavioral marketing (SEM, retargeting, contextual) channels deliver information relevant to the needs of each stage. We are experts at implementing and leveraging marketing technologies such as CRM and marketing automation in order to synchronize sales and marketing communications. Our team of architects and activators plan, execute, measure and adjust in real time to ensure the strategy is working as needed and change things if it's not.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here