Jupiter Adds New Ratings Categories, Access Metrics

Share this content:
Jupiter Media Metrix has added audience ratings for vertical channels and components of online portals to its measurement service, new metrics on how consumers access the Internet and updated its policy on pop-up and pop-under pages, the company said yesterday.

Internet analysis and measurement firm's new categorization structure ranks portal channels, online software applications such as file sharing and chat software, and commercial online services such as America Online, CompuServe and United Online. These now will be rated in 27 categories and 71 subcategories.

"Over the years, online media have evolved from static Web pages to an array of niche content delivered through dynamic platforms and technologies including vast Web portals, proprietary online services and online software utilities like messaging and file-sharing," said Will Hodgman, president of Jupiter Media Metrix's measurement business.

The company also introduced the Internet Access Report, a monthly rating of how people use online media from home. The report breaks out the top browsers and commercial online services that people use to access the Internet and proprietary networks.

Jupiter Media Metrix also updated its policy for reporting pop-up pages, including a category for "promotional servers." The category includes Web sites that use techniques resulting in involuntary visits to Web sites. Such sites include sellers of e-mail lists, opt-in e-mail providers, image servers, promotional links and stand-alone domains that generate the majority of their traffic from pop-up or pop-under ads.

Sign up to our newsletters

Company of the Week

USAData helps businesses find new customers and grow their current customers through a combination of data and digital marketing services, and easy-to-use SaaS technology products. We enrich customer data so businesses can more effectively target and communicate with customers, and connect them with their best look-alike prospects through digital and traditional channels. We make it easy through simple, self-serve applications and APIs, as well as through full-service programs managed by our Data and Digital experts. 

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above