Job Site Lampoons Usual Tech Ads

Share this content:
Employment Web site, Atlanta, debuted its national radio campaign Monday taking aim at technical companies and professionals while subtly mocking its competitors' advertising tactics.

The firm said other tech job sites overestimate their services in promotions, while its ads will appeal to a no-nonsense tech audience. Its commercials will use language attempting to make light of what tech professionals normally hear in such ads. The 30-second and 60-second radio spots were preceded by billboard, print and direct mail efforts that began last year.

Next Article in Digital Marketing

Sign up to our newsletters

Company of the Week

USAData helps businesses find new customers and grow their current customers through a combination of data and digital marketing services, and easy-to-use SaaS technology products. We enrich customer data so businesses can more effectively target and communicate with customers, and connect them with their best look-alike prospects through digital and traditional channels. We make it easy through simple, self-serve applications and APIs, as well as through full-service programs managed by our Data and Digital experts. 

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above