Jessica's Biscuit Allies With epicurious.com

Share this content:
In its most aggressive Internet push so far, Jessica's Biscuit has become the exclusive cookbook store on CondeNet's epicurious.com, one of the leading food sites worldwide.


Visitors to epicurious.com will have access to more than 8,000 titles from Jessica's Biscuit, the nation's leading specialty cataloger and online seller of cookbooks. Customized for epicurious.com, the store also links to ecookbooks.com, the Web address of Jessica's Biscuit.


"The Internet part of our business is obviously a relatively recent phenomenon and we're trying to grow the reach through this deal with epicurious.com," said Steve Gans, chief operating officer and general counsel at Jessica's Biscuit, Newtonville, MA.


An advertisement in The New York Times heralded the relationship. But other than that, Jessica's Biscuit is planning no other marketing push to consumers relating to the epicurious.com deal.


The only marketing the 21-year-old Jessica's Biscuit has undertaken for its own business so far is through a proprietary opt-in e-mail list of buyers and via advertisements in food sections of newspapers and in magazines like Gourmet. ECookbooks.com was launched four years ago.


CondeNet will get a percentage of sales made on cookbooks sold at epicurious.com.


Gans said the relationship with epicurious.com -- which boasts 13,000 recipes from House & Garden, Bon Apetit and Gourmet magazines -- would strengthen the market standing of Jessica's Biscuit.


"I think the challenge it addresses is the challenge of growing in a period when a lot of catalogers and Internet companies are failing or have failed, and I think this addresses the desire to grow with a recognized partner," Gans said.


close

Next Article in Digital Marketing

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above