iWon Increases Prize Booty
iWon members earn one entry every time they click on links or features, up to 100 per day. Users who accumulate 400 entries per week will be entered into the $1,000 a week giveaway.
New leaders include JPMorgan Chase brand chief Susan Canavari, plus execs from Acxiom, Conde Nast, Digitas, and Microsoft.
The crystal company uses digital advocacy to garner attendance—and sales—at in-store events.
The Nordic telecom aims to broaden its ad media profile with the acquisition of the cross-device ad platform.