iWaterways.com Sets Sail With Online Contest

Share this content:
IWaterways.com is expected to begin its first marketing push today to promote its newly launched Web site.


To get the attention of enthusiasts within the $44 billion water sports industry, the site will launch "The Greatest Escape Contest."


To enter, individuals are asked to write a 250-word essay describing their idea of a perfect water sports escape. On Oct. 15, iWaterways.com will announce seven grand-prize winners who will have their ultimate fantasy vacation wish (up to $75,000 in value) granted.


Winners will be outfitted with state-of-the-art electronics to feed information back to the site so visitors to iWaterways.com can follow their adventures.


"We want to get people familiar with the site," said Mark Lavelle, president of iWaterways.com, Houston. "The idea behind the contest is the Internet makes a lot of new things possible that weren't possible before. We make things possible in boating that weren't possible before."


A multichannel marketing campaign will accompany the contest. A radio campaign will run in areas that have a large concentration of water sports enthusiasts, including south Florida, the Great Lakes region, Texas and California. Print ads will also run, with the bulk of the advertising coming during the summer boating season. The site will also establish a presence at boat shows around the country.


A number of online marketing deals were under discussion at press time, including portal agreements, banner buys and e-mail marketing efforts.


iWaterways.com launched Feb. 17 at the Miami International Boat Show. The site offers a catalog of 50,000 marine parts and accessories. It also serves as a lead referral service for boat dealers. Consumers can search its database of new and used boats. Interested buyers can have information sent to a network of dealers.


"We wanted to make the site like walking through a boat show," said Lavelle.
Loading links....
close

Next Article in Digital Marketing

Sign up to our newsletters

Company of the Week

We recently were named B2B Magazine's Direct Marketing Agency of the Year, and with good reason: We make real, measureable, positive change happen for our clients. A full-service agency founded in 1974, Bader Rutter expertly helps you get the right message to the right audience at the right time through the right channels. As we engage our clients' audiences along their journey, direct marketing (email, direct mail, phone, SMS) and behavioral marketing (SEM, retargeting, contextual) channels deliver information relevant to the needs of each stage. We are experts at implementing and leveraging marketing technologies such as CRM and marketing automation in order to synchronize sales and marketing communications. Our team of architects and activators plan, execute, measure and adjust in real time to ensure the strategy is working as needed and change things if it's not.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here