Investing in Customization

Share this content:
Venture capitalists John Doerr and Ram Shriram, known for their expertise in investing in business gold mines such as search engine Google Inc., might have found their next gem in Zazzle: a startup that makes customized T-shirts, posters and postage stamps.


The two, who sit on Google's board of directors, also will sit on the board of the Palo Alto, CA-based company since they and their respective investment firm are reported to be investing $16 million into the customization business.


Zazzle customers pick an image to be printed on a piece of merchandise, select a phrase from a menu and wait for their order to be completed in 24 hours.


Though most people have never heard of the company, Zazzle has amassed a library of 500,000 digital images and more than 3,500 copyrighted materials from the Walt Disney Co.


In partnership with Pitney Bowes, Zazzle will sell customized postage stamps. The U.S. Postal Service is hoping the popularity of customized postage will help revitalize snail mail in this era dominated by electronic communication.


Sign up to our newsletters

Company of the Week

We recently were named B2B Magazine's Direct Marketing Agency of the Year, and with good reason: We make real, measureable, positive change happen for our clients. A full-service agency founded in 1974, Bader Rutter expertly helps you get the right message to the right audience at the right time through the right channels. As we engage our clients' audiences along their journey, direct marketing (email, direct mail, phone, SMS) and behavioral marketing (SEM, retargeting, contextual) channels deliver information relevant to the needs of each stage. We are experts at implementing and leveraging marketing technologies such as CRM and marketing automation in order to synchronize sales and marketing communications. Our team of architects and activators plan, execute, measure and adjust in real time to ensure the strategy is working as needed and change things if it's not.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above