Internet Sales Increase for Travel Industry

Share this content:
PhoCusWright, Sherman, CT, an independent strategy and research company that focuses on the Internet travel industry, said Internet sales will represent 5.5 percent of all hotel bookings in three years. According to the report released this week, hotel sales will more than double to $1.1 billion in 1999 and eventually reach close to $4 billion by 2001.


Other findings include: Leading hotels offering Internet bookings report that 82 percent of total reservations are made through those Web sites; leading hotels invested an average of $20 million in their Web sites in 1998; and that hotels represented nearly 13 percent of total travel e-commerce in 1998.
close

Next Article in Digital Marketing

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above