Interactive Shops to Use GoldPocket for I-TV Apps

Share this content:
Tribal DDB Worldwide, Agency.com and Beyond Z Interactive Media have allied with GoldPocket Interactive Inc. to create interactive television programming.


The interactive agencies will use GoldPocket's proprietary EM Composer event creation software to develop interactive content for GoldPocket's EventMatrix TV system.


"What it allows us to do is identify on-air programming and synchronize a telecast with Web site content," said Steven Marrs, president and chief operating officer of North America at Tribal DDB Worldwide.


"In effect, that allows us to target the 'tele-Weber' with marketing programs," he said. "This gives us an enhanced capability with interactivity to tie in the two platforms -- the Internet and TV."


close

Next Article in Digital Marketing

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above