InterAct, Albertson's Form In-Store Marketing Agreement

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Albertson's grocery chain has agreed to a multiyear marketing agreement with InterAct Electronic Marketing and will install the InterAct eMarketing Network in 500 stores in California and Nevada.

The network will allow Albertson's shoppers to access customized purchase incentives and information before they shop through in-store Web portals. InterAct will provide and operate the portals, and no frequent shopper card program is required to participate in the program. Both Albertson's and participating consumer product manufacturers will take advantage of the program.

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