Intel awards MRM, Razorfish with b-to-b work

Share this content:

Intel Corp. tapped two digital agencies to handle its b-to-b campaign work after an RFP process. The Santa Clara, CA-based technology company awarded both agencies multi-year contracts, with MRM Worldwide handling strategy and messaging duties, and Razorfish's San Francisco office leading the CRM, creative development and creative implementation components.

David Dickstein, media relations manager at Intel, declined to specify a budget. Creative from the business-facing initiative will debut next year, said Dickstein.

Intel narrowed its agency search to MRM, Razorfish and Omicom Group's Tribal DDB in October. It originally distributed an RFP for the work in August.

close

Next Article in Digital Marketing

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above