Insight Into March Madness

Insight Enterprises Inc., Phoenix, a direct marketer of computers and computer-related merchandise, will sponsor a Web-based contest tied to the men's National Collegiate Athletic Association basketball championships this month.

The " $1 Million Challenge" will offer prizes to contestants who correctly pick winners in the NCAA playoff series on the FANSonly Network, a Web site dedicated to college sports. A contestant who correctly forecasts the entire 63-game tournament would win $1 million. Computer merchandise will be awarded as consolation prizes if no one wins the grand prize.

Insight and FANSonly will promote the contest jointly on their respective Web sites ( and and print and electronic media, including the USA Today, CBS SportsLine and Yahoo sites. Insight also will distribute e-postcards to its customer database and FANSonly will tap into its database of past contestants and other college-sports fans.

The contest was scheduled to begin March 7 after the announcement of the team pairings for the first round, and the winners will be determined on or near April 2.

In other news, Insight said it received a $100 million secured credit facility from Deutsche Financial Services. The company said that the funds, which are in addition to an existing $70 million facility, also through DFS, were to be used "to support new business opportunities and for general working capital purposes."
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