Ingenio Partners With Local Matters

Share this content:

Ingenio, San Francisco, recently added Local Matters to its growing pay-per-call ad network, which includes AOL Mobile, Infospace and other Internet services.

Local Matters, Denver, provides local search services for 20 yellow pages customers and numerous 411 service providers. Its AreaGuides.net Web site has links to 39,000 city guides and lists hotels, real estate, apartments, restaurants and other business listings.

The addition of pay per call lets Local Matters provide more revenue for its local advertisers, according to Local Matters.

Pay per call, a search-based ad model that lets businesses generate targeted telephone calls from their online ads, can produce better results than traditional pay-per-click ads, Marc Barach, Ingenio chief marketing officer, told DM News.

Talking to a prospect or customer on the telephone often is more valuable to businesses than a prospect who clicks on an ad, he explained.

Advertisers are willing to pay $10 per call on average on Ingenio's system compared with 60 cents to $1 per click on average on search engines.

Loading links....

Sign up to our newsletters

Company of the Week

We recently were named B2B Magazine's Direct Marketing Agency of the Year, and with good reason: We make real, measureable, positive change happen for our clients. A full-service agency founded in 1974, Bader Rutter expertly helps you get the right message to the right audience at the right time through the right channels. As we engage our clients' audiences along their journey, direct marketing (email, direct mail, phone, SMS) and behavioral marketing (SEM, retargeting, contextual) channels deliver information relevant to the needs of each stage. We are experts at implementing and leveraging marketing technologies such as CRM and marketing automation in order to synchronize sales and marketing communications. Our team of architects and activators plan, execute, measure and adjust in real time to ensure the strategy is working as needed and change things if it's not.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here