Infuzer Turns E-calendars into Ad Storage Space

Share this content:
On Board Info has introduced technology called Infuzer, which is designed to improve ad value for Web sites and e-mail newsletters.


The technology allows viewers to collect ad information -- as well as non-marketing info -- and store it in their electronic calendars.


Participating marketers will host an Infuzer icon at their site or in their e-mail newsletter. When users highlight information and click on the icon, the info is downloaded into their calendars. Information can be downloaded into calendars in Microsoft Outlook, Lotus Notes and Act, as well as in calendars for personal digital assistants and other portable devices.


Infuzer gives viewers a Personal Update Page, where they can receive notices about events and products for which they have downloaded information. For instance, the user can be alerted of a change in the time or date of an event. Special offers and other product pitches can also be made at the Personal Update Page.


For the benefits of Infuzer, users will have to sign up for a free download of the technology http://www.infuzer.com or at participating Web sites.


The Sporting News, New York, next month is expected to become the first company to use Infuzer. A spokesman said the firm plans to market the technology to its Web viewers as a tool to store sports teams' schedules, statistics and player-on-player match-ups for upcoming games.


Financial terms of the agreement between On Board and The Sporting News were not announced. However, Don Sullivan, president of US operations for On Board, Westport, CT, said that sites are generally charged $5,000 annually plus other usage fees.


close

Next Article in Digital Marketing

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above