Infoseek, Microsoft Sign WebTV Pact
The two-year deal calls for Infoseek to pay WebTV a minimum of $26 million. Infoseek will be in charge of managing the advertising sales for online search and content advertising, including banner inventory.
Infoseek will keep 100 percent of the advertising revenue up to a predetermined amount, after that the revenue will be shared by the two. From June to August, WebTV Networks reported that it received an average of more than 40 million viewers a day.