Infographic: Targeting the Tweenybopper

Share this content:

For many, the tweenage years can be defined by a single word: awkward. Recalling the pre-pubescent period often brings on horrifying flashbacks of braces, acne, and being in a constant state of embarrassment. However, today's tweens—those between the ages of seven and 13—are more concerned with technology and brand involvement than mommy mortification.

The Gen Z consumers of today are constantly plugged in. According to the 2013 Cassandra Tween Study, 67% of teens would prefer to receive a tech gadget over a toy, and 57% of tweens are surfing the mobile Web at least once a week. So, how are these tweens spending their time online? According to the study, 25% of tweens admit to being Amazon regulars. Likewise, tween's use of online stores for virtually window shopping has jumped 10% since 2011. In addition, more than half of tweens surveyed say they research a product online before making a purchase, or having their parents make a purchase, in-store.

And despite their small stature, these tweens have a big voice when it comes to brand engagement. In fact, 25% of tweens responding to the survey want their voices to be heard by brands creating new products. Tweens also want to have individualized brand experiences. According to the study, 59% of tweens would prefer to have a customized product over a generic one. Learning from the brand also appears to be part of the Gen Z consumer's ideal experience; 20% of tweens want ads to teach or inspire them, the study finds.

 

We know you love infographics. Check out some more Direct Marketing News originals.

close

Next Article in Digital Marketing

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above