Fueling Up For Runway

Share this content: yesterday took another step in creating an Internet shopping center for frequent fliers when it announced that will be the exclusive floral/gift advertiser at

Financial terms were not disclosed in the agreement, but it brings closer to launching its Internet destination that will offer e-mail, hotel reservations, video entertainment and news services to in-flight airline passengers. The online shopping service is expected to launch this year, once the Deerfield Beach, FL-based firm rounds out its vendor list. announced a similar advertising agreement in January with car rental company Hertz Corp., as well as an investment deal last year with Internet destination Lycos that helped finance the construction of

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