Indiana Anti-Spam Bill Heads to Governor's Desk

Share this content:
An anti-spam bill in Indiana is headed to Gov. Frank O'Bannon's desk for his consideration.


However, as of yesterday it was unclear whether O'Bannon would sign the bill into law.


The state's House voted unanimously on Monday to accept some minor Senate changes in the bill.


House Bill 1083, sponsored by Rep. Jonathan Weinzapfel, D-Evansville, would allow recipients of unsolicited commercial e-mail in Indiana to sue senders for $500 for each piece of e-mail received in violation of the law.


It would also ban using third parties' Internet domains without their permission, misrepresenting the source of the e-mail and using false or misleading subject lines, common practices used by spammers.


Indiana's bill would also require "ADV:" to be the first four characters of the subject lines of unsolicited commercial e-mail and "ADV:ADLT" to be the first eight characters of the subject lines of adult commercial e-mail.


The bill also requires marketers to allow recipients to request their addresses be removed from their e-mail lists. After removing names from their lists, businesses would be prohibited from renting the addresses to any other businesses.


About half the states have anti-spam legislation on their books.


As a result, the Direct Marketing Association in October came out in favor of federal anti-spam legislation, reversing a long-held position.


Loading links....

Sign up to our newsletters

Company of the Week

We recently were named B2B Magazine's Direct Marketing Agency of the Year, and with good reason: We make real, measureable, positive change happen for our clients. A full-service agency founded in 1974, Bader Rutter expertly helps you get the right message to the right audience at the right time through the right channels. As we engage our clients' audiences along their journey, direct marketing (email, direct mail, phone, SMS) and behavioral marketing (SEM, retargeting, contextual) channels deliver information relevant to the needs of each stage. We are experts at implementing and leveraging marketing technologies such as CRM and marketing automation in order to synchronize sales and marketing communications. Our team of architects and activators plan, execute, measure and adjust in real time to ensure the strategy is working as needed and change things if it's not.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here