Inceptor Software Gets Viewers to Shopping Cart in 3 Clicks

Share this content:
Inceptor Inc. today is expected to debut an online marketing software package designed to get viewers from product search to shopping cart within three clicks.


The package, called Excedia, uses database software that lets marketers employ e-mail campaigns and banner ads in reaction to search engine queries and viewer tracking.


The database reacts to search engine queries by mining potential products and making a quick offer, said George Semeczko, chief technical officer for the Maynard, MA-based company. Each product or service offered will have its own Web page, he said, which arrives with a buy button that can then be clicked through to a shopping cart.


Semeczko said Excedia mines search queries precisely enough to tout the three-click feature as a viable marketing reality. The short path to the shopping cart should attract companies "because it increases conversion to sales," he said.


Excedia also offers site tracking that can be used for targeting. The tracking and search engine queries can be used to target repeat visitors with banner ads and e-mail campaigns. Real-time reports are available at secured Web pages for marketers to review and modify current campaigns as well as plan for future ones.


Semeczko gave a floor price of $150,000 for the package.


Loading links....
close

Next Article in Digital Marketing

Sign up to our newsletters

Company of the Week

We recently were named B2B Magazine's Direct Marketing Agency of the Year, and with good reason: We make real, measureable, positive change happen for our clients. A full-service agency founded in 1974, Bader Rutter expertly helps you get the right message to the right audience at the right time through the right channels. As we engage our clients' audiences along their journey, direct marketing (email, direct mail, phone, SMS) and behavioral marketing (SEM, retargeting, contextual) channels deliver information relevant to the needs of each stage. We are experts at implementing and leveraging marketing technologies such as CRM and marketing automation in order to synchronize sales and marketing communications. Our team of architects and activators plan, execute, measure and adjust in real time to ensure the strategy is working as needed and change things if it's not.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here