iMarket Introduces a Free Online Market Analysis Tool

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iMarket Inc., Waltham, MA, today announced the availability of Market Profiles, a free service that enables marketers to enter basic SIC-code parameters and then receive complete market analysis reports that include number of companies by region, total employees and annual sales.


According to iMarket, the service, available at imarketing.com, offers information online in minutes at no charge -- the service typically costs more than $50. The reports are generated using the search engine from iMarket's flagship prospecting software, MarketPlace, a tool that delivers targeted marketing lists directly to marketers' desktops.


Market Profiles is the latest addition to iMarket's online resources for marketers, which also include New Business Leads, an online prospecting tool, and the iMarket ROI Calculator, a Web-based worksheet that automatically calculates direct marketing campaign ROI with just a few keystrokes.


The company also is expected to launch iMarket Everywhere later this year, which will private label the services to make them available through other marketing sites and portals.
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