I'm Practicing What I Preach

Share this content:
In his letter to the editor ("Practice What You Preach," Sept. 28), Andrew Borland responded to my Sept. 21 column. He wrote:


"However, if you visit Greene's Web site and want to do a banner advertising campaign on the Grizzard Network, you're going to have to pay on a CPM basis, $15 CPM to be exact. ... In the article, Greene addresses the numerous benefits of CPC for site publishers. ... So, Mr. Greene, I'll offer you $.01 per click for all your inventory. Do we have a deal?"


You betcha, if you mean all your unsold inventory. We have a deal, as long as what you're offering is a good match for the audience and you offer reliable third-party tracking of CTRs, we'll be happy to run your ads in our unsold inventory. We'll even go out and sell it to others for you.


Anyone who claims to sell out of ad inventory at a 100 percent rate CPM should be eyed as suspiciously -- and taken as seriously -- as a used car salesman with a loud '70s tie. That salesman may be telling you the truth about that car being owned by a little old lady from Pasadena, but I wouldn't just hand him my checkbook if I were you.

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above