Ikea Scraps E-Mail Postcard Promotion

Share this content:
Ikea, the low-price home furnishing retailer, yesterday canceled an e-mail postcard campaign after complaints from consumers that the promotion was too spam-like.


The program, which began a week ago, offered shoppers $75 discounts if they sent 10 friends an online postcard announcing the opening of Ikea's new location in the San Francisco Bay Area. The program generated about 37,000 e-mails, according to reports.


Ikea, Plymouth Meeting, PA, also suffered a privacy breach when the company learned recipients of the postcards could change the number in their URL to tap into other postcards and get e-mail addresses of other recipients.


The company said it resolved the problem in about a half-hour after it was reported, but after receiving complaints from angry postcard recipients the company decided to scrap the promotion altogether.
close

Next Article in Digital Marketing

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above