IDMB Endorses Opt-In Policy

Share this content:
In its first major policy decision since launching last month, trade group Internet Direct Marketing Bureau announced this week that it is endorsing opt-in e-mail marketing. This makes IDMB (www.idmb.org) the first direct marketing trade group to endorse opt-in as opposed to opt-out e-mail marketing. The DMA has long said that "unsolicited doesn't necessarily mean unwanted" e-mail. Many Internet users, however, refer to all unsolicited marketing e-mail by its pejorative term "spam." Under the opt-in method, Web-site visitors check a box to request information on a product or service of interest. "Our members are Internet-based companies, so they understand that a viable business model for direct marketing in this medium must respect the privacy needs of consumers," said Paul Grand, CEO of Word of Net and head of IDMB's steering committee.
Loading links....
close

Next Article in Digital Marketing

Sign up to our newsletters

Company of the Week

Since 1985, Melissa Data has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa Data offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here