Idearc Media and YellowUSA sign distribution agreement

Share this content:

Idearc Media Corp., home to Superpages.com and publisher of the Verizon Yellow Pages, and YellowUSA.com have signed an agreement that allows Idearc to place its Superpages.com performance-based advertisers across YellowUSA.com's search platform.

"To be successful in local search, we must have strength in three distinct components that work together - content, technology and distribution/traffic," said Jannie Luong, media relations representative at Idearc. "This distribution agreement with YellowUSA.com is another step in strengthening the traffic component of our strategy."

YellowUSA.com, a leading local search service, provides information on businesses, from restaurants and retail to travel and professional services.

In 2006, Superpages.com had more than 2.8 billion network searches and more than 18 million small to midsize business listings in the United States, 11 million of which feature enhanced content.

From Tahl Kopel, president of YellowUSA.com: "The integration of Superpages.com advertisers into our site gives us the ability to offer local and national advertisers access to the targeted, quality traffic they need to drive their advertising campaigns."

This will give Superpages.com advertisers additional exposure to traffic that is both geographically and categorically targeted.

close

Next Article in Digital Marketing

Sign up to our newsletters

Company of the Week

PAN Communications is an award-winning integrated marketing and public relations agency for B2B technology and healthcare brands. PAN's data-driven approach allows the firm to specialize in public relations, social media, content and influencer marketing, and data and analytics. PAN partners with brands to create unique, integrated campaigns that captivate audiences and drive measurable results. PAN services clients out of the firm's four offices: Boston, San Francisco, New York City and Orlando.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above