Idearc Media and YellowUSA sign distribution agreement

Idearc Media Corp., home to and publisher of the Verizon Yellow Pages, and have signed an agreement that allows Idearc to place its performance-based advertisers across's search platform.

"To be successful in local search, we must have strength in three distinct components that work together - content, technology and distribution/traffic," said Jannie Luong, media relations representative at Idearc. "This distribution agreement with is another step in strengthening the traffic component of our strategy.", a leading local search service, provides information on businesses, from restaurants and retail to travel and professional services.

In 2006, had more than 2.8 billion network searches and more than 18 million small to midsize business listings in the United States, 11 million of which feature enhanced content.

From Tahl Kopel, president of "The integration of advertisers into our site gives us the ability to offer local and national advertisers access to the targeted, quality traffic they need to drive their advertising campaigns."

This will give advertisers additional exposure to traffic that is both geographically and categorically targeted.

You must be a registered member of Direct Marketing News to post a comment.

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

Anderson Direct and Digital

Anderson Direct and Digital

Better relationships. Better ROI. Founded in 1985, and voted among the nation’s ...