ICrossing develops online community for AutoTraderClassics.com

Share this content:

Digital marketing agency iCrossing has announced the development of an online community as part of the recent relaunch of AutoTraderClassics.com, an online marketplace launched in 2008 that targets classic car buyers, sellers and enthusiasts.

The agency developed rich media creative evoking classic car nostalgia. Social media components were added so that self-described “car nuts” can post and share content across the community-oriented site, including tips and upcoming events.

“This was an effort to rebrand and really drive the site to be more social and allow car buffs to communicate, share and link up with each other,” says Domingos Vieira, VP of automotive at iCrossing.

The new site seeks to improve users' ability to find others with an interest in like models and vehicles, he explains. “The most important aspect we found is these folks felt they didn't have a home to really share and gain information, especially for newcomers in that space," he says. "They didn't have anywhere to go to ask questions and get an understanding of how to become more involved.”

The site membership registration also offers lead generation opportunities for AutoTraderClassics.com, which is a division of online automotive marketplace AutoTrader.com, but Vieira emphasizes that wasn't the main purpose of last week's relaunch: “It was really about driving the creative around the passion and loyalty of these folks who just love the vehicles and love to talk about them.”

 

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above