iChoose Will Distribute Software through Freeinternet.com

Share this content:
iChoose Inc. this week announced a deal with freeinternet.com, the nation's sixth largest free Internet service provider, to distribute its savings alert software to 1.5 million subscribers.


The iChoose software immediately shows online consumers a better offer from retailers to coincide with the time these shoppers are ready to buy. Users download the software for free. Freeinternet users can also expect to receive 2 million iChoose CD-ROMs in the mail.


"What we're bringing to the table here is not posted prices," said Lance Cunningham, CEO of Dallas, TX-based iChoose. "These are just not the prices that retailers put on their site everyday, but these are customized prices based on the consumers that they're trying to reach."


iChoose works with retailers to price goods based on the customer's profile. It collects the consumer's data when he or she downloads the free software.


"It's very different from what a price comparison service does, which just brings back the posted price and many times not the full price that includes shipping," Cunningham said.


Retailers pay iChoose a percentage of the transaction revenue, which varies from 5 to 30 percent.


"What we saw in this freeinternet deal is we're looking for a way to quickly distribute our software to a group of users that are prone to embrace it ... and are also willing to share information in return," Cunningham said.
Loading links....
close

Next Article in Digital Marketing

Sign up to our newsletters

Company of the Week

We recently were named B2B Magazine's Direct Marketing Agency of the Year, and with good reason: We make real, measureable, positive change happen for our clients. A full-service agency founded in 1974, Bader Rutter expertly helps you get the right message to the right audience at the right time through the right channels. As we engage our clients' audiences along their journey, direct marketing (email, direct mail, phone, SMS) and behavioral marketing (SEM, retargeting, contextual) channels deliver information relevant to the needs of each stage. We are experts at implementing and leveraging marketing technologies such as CRM and marketing automation in order to synchronize sales and marketing communications. Our team of architects and activators plan, execute, measure and adjust in real time to ensure the strategy is working as needed and change things if it's not.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here