IAB: Q3 Online Ad Sales Top $2.4B
The Interactive Advertising Bureau said reports by the top 15 Web publishers extrapolated by PricewaterhouseCoopers to encompass the entire industry indicated Internet ad revenue rose 35.3 percent from the year-ago period. The normally slow summer period recorded a 2.4 percent increase in ad sales.
For the first nine months of the year, PwC estimates online ad sales topped $7 billion, putting the industry on pace for a large annual gain on the $7.3 billion of ad revenue from all of 2003.
EMarketer said last week that it expects Internet ad spending should reach $9.4 billion for 2004, giving the market 28.8 percent growth from 2003.