IAB Adds MIXX Show to the Mix During Ad Week

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The Interactive Advertising Bureau said yesterday that it will launch a conference during this fall's Advertising Week, joining an increasingly crowded arena since the return of the online advertising market.


In conjunction with Adweek Magazines, the Marketing and Interactive Excellence Conference & Expo will be Sept. 26-27 at Millennium Hotel in New York. The show will include the MIXX Awards, which celebrate excellence in interactive advertising.


There has been quite a bit of news from the conference sector and online advertising. Last week, JD Events sold the ad:tech show to dmg world media, a wholly owned subsidiary of British media giant Daily Mail and General Trust PLC. JD Events, run by CEO Joel Davis out of Trumbull, CT, acquired the show from Imark Communications in 2002.


JD Events will continue to manage ad:tech while dmg sets up a new sales and management team under the newly formed Ad:tech Expositions LLC in San Francisco.


Meanwhile, the Direct Marketing Association left the interactive marketing show arena two months ago when it discontinued its net.marketing conference because of poor attendance and few exhibitors. Later this month, JupiterMedia will have its Search Engine Strategies Conference & Expo at the Hilton New York.


The MIXX Awards are expected to judge all facets of a marketing campaign, including creative development and execution, ROI, media placement and integration. They will be judged by an independent panel of brand marketers.


No information was available on speakers or exhibitors for the MIXX show. For more information, go to www.iab.net/mixx-expo.


Founded in 1996, the IAB represents more than 200 interactive companies that are engaged in and support the sale of interactive advertising. IAB members are responsible for selling 86 percent of online advertising in the United States.


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