HSN Picks Up Alsto Catalog

Share this content:
HSN's direct marketing subsidiary, HSN Improvements LLC, reported this week that it will acquire the Alsto catalog from Dick Blick Holdings, Galesburg, IL.


St. Petersburg, FL-based HSN Improvements' catalog portfolio includes HSN Improvements and Home Focus. Alsto, a catalog and online marketer of outdoor décor and furnishings, will broaden its reach. Its Web site is alsto.com.


Dick Blick is leaving the home décor market to pay more attention to its core business.


"The divestiture of our Alsto brand is consistent with our continued focus on becoming the leading reseller of fine artist supplies in the United States," Robert Buchsbaum, CEO of Dick Blick Holdings, said in a statement.


Terms were not disclosed. The transaction is expected to close at the end of December.


close

Next Article in Digital Marketing

Sign up to our newsletters

Company of the Week

PAN Communications is an award-winning integrated marketing and public relations agency for B2B technology and healthcare brands. PAN's data-driven approach allows the firm to specialize in public relations, social media, content and influencer marketing, and data and analytics. PAN partners with brands to create unique, integrated campaigns that captivate audiences and drive measurable results. PAN services clients out of the firm's four offices: Boston, San Francisco, New York City and Orlando.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above