How to write a press release for reporters

Share this content:

After debuting search engine optimization tips on how to write for robots, press-release expert EON received requests from marketers for tips on how to write a press release for reporters.

As a result, EON has produced a tip sheet on how to write for reporters.

"Write succinctly," the tip sheet says. "Short headlines, one-sentence leads and short paragraphs help readability. Paragraphs of six to eight lines are preferred."

Eon also recommends avoiding jargon and sticking to traditional terms and phrases.

It is important to be clear so that you don't lose your reader.

"Don't assume reporters will remember your annual event, or run the same story year after year," the tip sheet says. "Provide a fresh angle for the story."

When writing a release remember to address why the reader should care about your news and how it affects him or her directly.

Choose the active voice over the passive voice whenever possible.

"Always provide an after-hours' number for questions," the tip sheet says. "And if you're unreachable, make someone available who can answer questions."

A knowledgeable storyteller should act as a company's spokesman or spokeswoman. An informed contact is a great aid to both your story and the journalist.

"Offer your company's expert as a source of information," the tip sheet says. "Share tips, background or news. Reporters will remember you in the long run."

close

Next Article in Digital Marketing

Sign up to our newsletters

Company of the Week

PAN Communications is an award-winning integrated marketing and public relations agency for B2B technology and healthcare brands. PAN's data-driven approach allows the firm to specialize in public relations, social media, content and influencer marketing, and data and analytics. PAN partners with brands to create unique, integrated campaigns that captivate audiences and drive measurable results. PAN services clients out of the firm's four offices: Boston, San Francisco, New York City and Orlando.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above