House looks to protect SMBs' interests online

Share this content:

The US House of Representa­tives Small Business Committee Subcommittee on Regulations, Healthcare and Trade held a hearing to discuss the state of the online advertising industry for small businesses last week.

“The long tail of the Internet advertisers are often overlooked, so it was important that Congress took the time to hear from them,” said Mike Zaneis, VP of public policy at the Interactive Advertis­ing Bureau (IAB), who attended.

The conversation also included a discussion about the recent search ad partnership between Google and Yahoo. Congressman Charlie Gonzalez (D-TX) discussed the possibility of regulation down the line, but most of the small business owners in attendance disagreed.

While neither Yahoo nor Google was in attendance, some small business owners commented on the new deal.

Rob Snell, co-owner of Gun­DogSupply.com, explained that he understood the new partner­ship to be beneficial to advertis­ers because using Yahoo to buy display ads will allow advertisers to search Google's inventory if Yahoo doesn't have any available.

Adam Kovacevich, senior man­ager of global communications and public affairs at Google, explained the company's posi­tion in an e-mail to DMNews. “We agree with the comments of the small business owners that the online space is highly com­petitive and still in its infancy,” Kovacevich said.

close

Next Article in Digital Marketing

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above