Hotels.com Books Avenue A/Razorfish

Share this content:
InterActive Corp.'s Hotels.com named Avenue A/Razorfish, Seattle, as its interactive agency of record.


The agency is helping the online travel site with interactive advertising and strategy. Its Avenue A/Razorfish Search division is charged with ensuring Hotels.com's search engine marketing program is integrated with its interactive advertising initiatives.


Once the agency meshes search with other online efforts, Hotels.com can evaluate display media, search, e-mail and Web site messaging to help drive more traffic and reservations.


Loading links....
close

Next Article in Digital Marketing

Sign up to our newsletters

Company of the Week

We recently were named B2B Magazine's Direct Marketing Agency of the Year, and with good reason: We make real, measureable, positive change happen for our clients. A full-service agency founded in 1974, Bader Rutter expertly helps you get the right message to the right audience at the right time through the right channels. As we engage our clients' audiences along their journey, direct marketing (email, direct mail, phone, SMS) and behavioral marketing (SEM, retargeting, contextual) channels deliver information relevant to the needs of each stage. We are experts at implementing and leveraging marketing technologies such as CRM and marketing automation in order to synchronize sales and marketing communications. Our team of architects and activators plan, execute, measure and adjust in real time to ensure the strategy is working as needed and change things if it's not.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here