Homestore.com and Marriott Club Form Alliance
Homestore.com will provide advertising and custom Web development services.
Under the agreement, the site and advertising developed for MVCI will be linked to Homestore.com.
New leaders include JPMorgan Chase brand chief Susan Canavari, plus execs from Acxiom, Conde Nast, Digitas, and Microsoft.
The crystal company uses digital advocacy to garner attendance—and sales—at in-store events.
The Nordic telecom aims to broaden its ad media profile with the acquisition of the cross-device ad platform.