HomePoint.com Debuts Offline Program

A home furnishings Web site, HomePoint.com at www.homepoint.com, Greenville, SC, recently launched a $7 million offline ad campaign, using print and radio, that features Martin Mull, star of "Roseanne" and "Sabrina, The Teenage Witch."

The site specializes in providing choice to consumers in the following categories: FurniturePoint.com, LightingPoint.com, AccessoryPoint.com and WallArtPoint.com.

The actor was picked for his every man persona, the company said. It said Mull typifies the do-it-yourself nature of furnishing your home.
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