Home Depot's E-Commerce: Under Construction

Share this content:
Home Depot Inc. yesterday pushed back implementing e-commerce features into its Web site until late this summer.

The announcement marks the second time the firm has delayed taking its products online in the last year.

Home Depot, Atlanta, originally targeted the fall of 1999 to begin selling through its site after launching it earlier that year as an information-only location.

The company announced last August, however, that the plans had been postponed until June of 2000 because the company wasn't prepared to handle the fulfillment of online orders.

Home Depot yesterday said problems in developing a dependable fulfillment system for its 50,000-plus products are again a reason for the delay. Recent surveys and e-mails from offline customers have also caused Home Depot to re-evaluate its proposed e-commerce Web design.

"As you can probably tell, we are not the type of company that is the first to jump into the deep end of the pool," said Don Harrison, spokesman at Home Depot. "Luckily, our customers are not the shrinking-violet types. They told us to make the site as good of an experience as shopping at one of our stores, or they won't use it. This told us that we needed to reconsider the details of our e-commerce plans."

Even when his company does launch its e-commerce plans, it won't affect most customers. The late summer launch will only allow Las Vegas-area customers to make orders.

"We have delivery issues to work out," Harrison said. "That's a lot of what we'll do in Las Vegas. We want to get it right before rolling out in other cities."

Home Depot hasn't announced what other cities are planned for it e-commerce initiatives, although it does plan to extend its service nationally.

Harrison said the firm's site will likely use its 1,000-plus retail locations as warehouses and distribution points for delivery of the orders when it becomes national, but no final decision has been made.

Home Depot isn't ready to speak about marketing plans concerning its e-commerce site, he said. For instance, Harrison declined to comment when asked what kind of products will be available online or if his company would serve Internet customers in remote areas.

Sign up to our newsletters

Company of the Week

USAData helps businesses find new customers and grow their current customers through a combination of data and digital marketing services, and easy-to-use SaaS technology products. We enrich customer data so businesses can more effectively target and communicate with customers, and connect them with their best look-alike prospects through digital and traditional channels. We make it easy through simple, self-serve applications and APIs, as well as through full-service programs managed by our Data and Digital experts. 

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above