Hitwise Launches Keyword Suggestion Tool

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Web measurement firm Hitwise announced the availability of its Search Term Suggestion Report, which gives marketers data on successful search terms across major search engines.


The Search Term Suggestion Report is compiled based on the Web searches of Hitwise's panel of 25 million Internet users. It breaks down successful terms based on clicks, not conversions, for the U.S. market as well as the United Kingdom, Australia, New Zealand and Singapore.


The company said marketers could use the tool to improve search marketing campaigns, gain competitive insights and find obscure search terms with high click rates.


Hitwise offers the Search Term Suggestion Report as part of its competitive Web measurement service.


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