Hitplay Media Adds Clients for Ad Targeting Platform

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Hitplay Media, Los Angeles, which provides targeted streaming video services, said three popular streaming video Web sites are now using its Cupid Targeted Technology platform to deliver targeted in-stream advertising.


The company said BreakTV, an online entertainment magazine; SRSWOWcast.com, an online broadcast outlet; and HereAndNow.net, an online reality-based entertainment site, are using its Cupid AD technology to insert targeted video ads into Webcasts.


Until now, only a handful of large, video-centric Web sites have been using video ad insertions, said Todd Harris, Hitplay Media's president/CEO. He noted that when they have used the technology, it has been edited into the stream, not dynamically inserted as Hitplay Media's technology allows.


"Web sites are telling us loud and clear that they need innovative ways to help them monetize their streaming businesses and connect to advertisers," Harris said.


He noted that the Cupid technology also offers services such as Web-based reporting, publishing and campaign management tools. Cupid enables advertisers to insert targeted ads between five and 10 seconds long into a video stream.


"We help companies maximize their [return on investment] on streaming media activities," Harris said. "Traditionally, advertisers had been inserting banners or links into video. We add value to the video stream by enabling advertisers to append short messages before or after the video."


Hitplay Media is not the only company providing targeted ad insertions into streaming content. POPcast Communications, Los Angeles, recently teamed up with Engage Inc. to provide targeted insertions in streamed content as well.

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