Hispanic Online Audience Measurement Service Debuts

Share this content:
Internet audience measurement firm comScore Networks Inc. yesterday announced comScore Media Metrix Hispanic Services, a service tracking Hispanic users' Web surfing and online purchasing behavior.


The service, slated to be available sometime before the end of the year, tracks the online surfing and buying behavior of a panel of 50,000 U.S. Hispanic volunteers and extrapolates, according to comScore, Reston, VA. The company said recruitment for the panel is done in Spanish and English, allowing the service to quantify Hispanics' use of Web sites in both languages.


The service segments Hispanic Internet users into five groups based on language: Spanish only, Spanish preferred, bilingual, English only and English preferred.


ComScore Media Metrix Hispanic Services will offer online advertisers national and local market information, and data for top Hispanic markets including Los Angeles, New York, Miami, Houston and Chicago, the company said in a statement.


close

Next Article in Digital Marketing

Sign up to our newsletters

Company of the Week

PAN Communications is an award-winning integrated marketing and public relations agency for B2B technology and healthcare brands. PAN's data-driven approach allows the firm to specialize in public relations, social media, content and influencer marketing, and data and analytics. PAN partners with brands to create unique, integrated campaigns that captivate audiences and drive measurable results. PAN services clients out of the firm's four offices: Boston, San Francisco, New York City and Orlando.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above