Hispanic Online Audience Measurement Service Debuts

Share this content:
Internet audience measurement firm comScore Networks Inc. yesterday announced comScore Media Metrix Hispanic Services, a service tracking Hispanic users' Web surfing and online purchasing behavior.


The service, slated to be available sometime before the end of the year, tracks the online surfing and buying behavior of a panel of 50,000 U.S. Hispanic volunteers and extrapolates, according to comScore, Reston, VA. The company said recruitment for the panel is done in Spanish and English, allowing the service to quantify Hispanics' use of Web sites in both languages.


The service segments Hispanic Internet users into five groups based on language: Spanish only, Spanish preferred, bilingual, English only and English preferred.


ComScore Media Metrix Hispanic Services will offer online advertisers national and local market information, and data for top Hispanic markets including Los Angeles, New York, Miami, Houston and Chicago, the company said in a statement.


close

Next Article in Digital Marketing

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above