Hi-Tech Marketer Says 'Just Hurl It!'

PC Connection Inc., Merrimack, NH, saw participants lining up to join in such predictable athletic endeavors as the Monitor Shot Put, the Y2K Relay, the Upgrade This! and even a CPU Hurl in a competition it sponsored this week.

It was all part of the direct marketer's most recent promotional campaign to raise awareness on Y2K computing issues, while helping to collect used computer parts for the New Hampshire governor's "Computers in the Schools" program.

"We designed this event to help position us above the fray," said Matthew Cookson, director of public affairs at PC Connection. "It also helps support our brand awareness, which benefits our direct marketing efforts."

PC Connection mails about 3.5 million catalogs each month to its mostly business customers.
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