Hastings, NE, is Yahoo's greenest city in America

Share this content:

Yahoo Inc. has announced that Hastings, NE, has won the company's "Be a Better Planet" Greenest City in America challenge.

Hastings will receive a cash prize of $250,000 to be dedicated toward city greening projects, developed in union with Global Green USA.

More than 350 cities participated in the "Be a Better Planet" program, which challenged Americans to take action against climate change. The campaign encouraged users to use tools such as Yahoo Green, Yahoo Answers and Yahoo oneSearch to become better planetarians.

According to Yahoo. the top 10 greenest cities in America are:

    1. Hastings, Nebraska
    2. Pelzer, South Carolina
    3. San Carlos, California
    4. Mill Valley, California
    5. Topeka, Kansas
    6. Dover, Delaware
    7. Spring, Texas
    8. Lawrence, Kansas
    9. Walnut Creek, California
    10. Fairfax, Virginia

In addition, the top five cities are being rewarded with deliveries of thousands of energy-efficient compact fluorescent light bulbs, compliments of Yahoo.

Citizens participated in the "Be a Better Planet" Greenest City in America challenge by earning participation credits in the following ways. 

    -- Yahoo Answers: Helping save the planet by earnings the best answer for
       an environmental question and contributing to the growing body of
       knowledge and advice on Yahoo Answers.

    -- Yahoo oneSearch: Learning more about living a greener life by
       conducting "eco-friendly" mobile searches ("organic food," "public
       transport," "recycle center," "bike," "ride share") on Yahoo
       oneSearch, a new search service with results optimized for the mobile

    -- Yahoo Green Pledge: Visiting Yahoo Green and committing to lowering
       their carbon diet by pledging such actions as changing light bulbs,
       taking public transportation, using reusable shopping bags, properly
       inflating tires, and recycling more.

The winning city was offered the choice of either a fleet of hybrid taxi cabs, similar to those donated to New York City during the campaign's kickoff on May 14, or the equivalent cash donation. Hastings, which has signed the U.S. Mayor's Climate Protection Agreement, selected the cash so it can further its city environmental programs.

The city's current initiatives include conversion of methane to energy at its pollution control center, local production of ethanol E85, extensive networks of parks and hiking and biking trails, and installation of energy-efficient street lighting.

Global Green USA will help Hastings identify possible greening projects, such as expansion of renewable energy programs and energy-efficient restorations for city buildings.


Next Article in Digital Marketing

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above