Half Of Net Users Will Buy Online in 2002: eMarketer

Share this content:
More than half of the 123.4 million U.S. Internet users age 14 and older will purchase goods and services online over the course of the year, research aggregator eMarketer predicted yesterday.


In 2001, business-to-consumer Internet sales totaled $49.8 billion, according to eMarketer. Online sales will grow to $75 billion in 2002 and reach $155.6 billion by 2005, the company predicted. The figures are part of eMarketer's recently released report, The North America eCommerce: B2C and B2B Report.


"As the online population grows, it becomes more diverse. In addition, long-term Internet users feel more comfortable shopping online, and do so from more locations," said Nevin Cohen, senior analyst at eMarketer, in a statement. "In the next few years, there will be even more convenient ways to shop, ranging from mobile options to television-based Internet devices."


As the economy continues to recover, the online BTC market is leading the way, eMarketer claimed. Online sales in the fourth quarter of 2001 increased 34.4 percent over the previous quarter. By comparison, all retail sales (both online and offline) grew by a significantly smaller margin in the quarter, only 9.5 percent.


"E-retailers that weathered the dot-com fallout now provide more detailed product information, advanced search and comparison functions, wider shipping options and better customer assistance than they did in 2000," Cohen said.


EMarketer, New York, aggregates and analyzes data from 1,000 research firms, consultancies, government agencies and other sources.


close

Next Article in Digital Marketing

Sign up to our newsletters

Company of the Week

We recently were named B2B Magazine's Direct Marketing Agency of the Year, and with good reason: We make real, measureable, positive change happen for our clients. A full-service agency founded in 1974, Bader Rutter expertly helps you get the right message to the right audience at the right time through the right channels. As we engage our clients' audiences along their journey, direct marketing (email, direct mail, phone, SMS) and behavioral marketing (SEM, retargeting, contextual) channels deliver information relevant to the needs of each stage. We are experts at implementing and leveraging marketing technologies such as CRM and marketing automation in order to synchronize sales and marketing communications. Our team of architects and activators plan, execute, measure and adjust in real time to ensure the strategy is working as needed and change things if it's not.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above