Ha-Lo to Acquire Starbelly.com for $240 Million

Share this content:
Ha-Lo Industries Inc., Chicago, a $590 million distributor of promotional products and provider of marketing services, yesterday announced its agreement to acquire Starbelly.com, an online customized premium merchandise company, for $240 million. Under terms of the agreement, Starbelly.com shareholders will receive $19 million in cash and newly-issued shares of Ha-Lo common and preferred stock. The transaction is expected to be complete by March.


"Ha-Lo is bringing together the industry's strongest players online and offline," said John Kelley, CEO of Ha-Lo. "The transaction creates a new powerhouse that we believe transforms the industry landscape."


Publicly-held Ha-Lo gains Starbelly's online capabilities, including mass customization technology controlled by customers from ordering to pre-press approval, while Starbelly gets access to Ha-Lo's blue chip client relationships, including Anheuser-Busch, The Coca-Cola Company, Glaxo Wellcome, Procter & Gamble and SBC Communications. The less-than-one-year-old Starbelly, with clients includes Quaker Oats, Trimark Pictures, NBC, Nestle, and AOL, was originally financed by venture capitalists Chase Capital Partners and Flatiron Partners, who both retain an equity interest in the company.


Ha-Lo's Promotional Products Group and Starbelly.com will combine into one division called Starbelly.com. Brad Keywell, CEO of Starbelly.com, becomes president of the new division. Mike Linderman, president of the Promotional Products group, becomes president of the new division.
Loading links....

Sign up to our newsletters

Company of the Week

We recently were named B2B Magazine's Direct Marketing Agency of the Year, and with good reason: We make real, measureable, positive change happen for our clients. A full-service agency founded in 1974, Bader Rutter expertly helps you get the right message to the right audience at the right time through the right channels. As we engage our clients' audiences along their journey, direct marketing (email, direct mail, phone, SMS) and behavioral marketing (SEM, retargeting, contextual) channels deliver information relevant to the needs of each stage. We are experts at implementing and leveraging marketing technologies such as CRM and marketing automation in order to synchronize sales and marketing communications. Our team of architects and activators plan, execute, measure and adjust in real time to ensure the strategy is working as needed and change things if it's not.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here