Group Aims to Define a Click

Share this content:

The Interactive Advertising Bureau, along with the Media Rating Council, formed a Click Measurement Working Group to create a set of click measurement guidelines.

Once decided, these guidelines will offer an industry-accepted definition of a click, becoming a standard against which clicks are measurement and counted. Invalid and fraudulent clicks also will be identified in this description.

The IAB, New York, said the guidelines would develop an industry-led auditing and certification recommendation for any company or entity involved with performance-based marketing in search engines, ad networks, third-party ad servers or firms that count clicks as a media currency.

The working group includes executives from IAC Corp.'s Ask.com, Google Inc., LookSmart, Yahoo Inc. and Microsoft Corp. The group is open to all IAB members.

Consistent, reliable measurement of clicks is part of the IAB's overall Global Measurement Guidelines initiative. The goal is to bring transparency and accountability to interactive advertising.

A copy of the Global Measurement Ad Impression Guidelines is available at www.iab.net/standards/measurement.asp.

Sign up to our newsletters

Company of the Week

PAN Communications is an award-winning integrated marketing and public relations agency for B2B technology and healthcare brands. PAN's data-driven approach allows the firm to specialize in public relations, social media, content and influencer marketing, and data and analytics. PAN partners with brands to create unique, integrated campaigns that captivate audiences.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above