Grey Healthcare Bags Catalyst Search Agency

Share this content:

WPP Group PLC's Grey Healthcare Group bought Catalyst on-line Inc., a Boston agency specializing in search engine marketing.

In business for eight years, Catalyst offers search engine optimization and pay-per-click advertising. It also provides clients with Web site design, development and consulting.

Terms of the deal were not disclosed.

WPP, London, owns agency brands like Grey Worldwide, Ogilvy & Mather, JWT, Wunderman and Young & Rubicam. Based in New York, Grey Healthcare's marketing helps bring offline medical programs online. The agency also handles direct-to-consumer and direct-to-patient efforts for pharmaceutical clients.

The Grey Healthcare acquisition comes days after Omnicom Group Inc., New York, said it bought Rodgers/Townsend, a much-awarded agency with clients like at&t, Monsanto, Energizer, The Hartford and the St. Louis Rams.

Terms of that deal were not disclosed. It comes a month after Omnicom acquired a majority interest in EVB, a San Francisco interactive agency.

The need for resources to grow was a major consideration for Rodgers/Townsend's sale to a marketing services conglomerate like Omnicom. A 100-person shop, Rodgers/Townsend last year reportedly posted revenue of $13 million. CEO Tim Rodgers and chief creative officer Tom Townsend will keep their jobs at the agency.

close

Next Article in Digital Marketing

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above