GreatDomains Auctions Off Domain Name for $190,000

Share this content:, Universal City, CA, said yesterday it auctioned the domain name "" to the Royal Institute of British Architecture for $190,000. The domain name was owned by MediaOne.

"More companies are paying the high price tag for a simple dot-com domain name because of the immediate recognition and value it brings in establishing an online brand," said Alex Reid, general director of RIBA. "That's why we wanted a strong domain name like, whose installed awareness will greatly reduce the need for inflated marketing spending and substantially increase traffic to our site."

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