Google's Global User Share Rises

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Google is the world's most-used search engine, increasing its share from 56.4 percent to 57.2 percent in the past eight months, a new study found., a Web analytics firm in Amsterdam, also reported yesterday that Yahoo's global usage share is holding steady at 21.3 percent. Google and Yahoo are the largest search engines, followed distantly by MSN Search with 8.6 percent usage and AOL Search with 3.5 percent.

OneStat's data are a two-month average of visitors to Internet sites from search engines, tracked in 100 countries.

Christine Blank covers online marketing and advertising, including e-mail marketing and paid search, for DM News and To keep up with the latest developments in these areas, subscribe to our daily and weekly e-mail newsletters by visiting

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