Google to Users: 'Pop-Up Ads Annoy Us Too'

Share this content:
Popular search engine Google.com wants its users to know that it, too, is annoyed by pop-up advertisements and that it does not allow them on its Web site.


The company said its stance is in response to more than 100 complaints from users about pop-up ads unwittingly deploying when they search on Google.com. Google laid out its position in a note on its Web site, "Are Pop-Up Ads Allowed on Google?" which can be accessed through a link on its home page.


"Google does not allow pop-up ads of any kind on our site," the note reads. "We find them annoying."


The note goes on to offer a number of explanations why pop-ups might be deploying during users' search sessions: They may have typed the Web address incorrectly and be accessing a "squatter" site; they may have visited a site that employs pop-under ads that launch behind a browser; or they may have recently installed a free music-sharing program that added software to their computers that launches ads.


"This is not at all a campaign against pop-ups," said Matt Cutts, a software engineer at Google.com. "It's a response to third-party companies showing ads on Google without permission. A very simple proactive tactic Google can take to educate our users."


Cutts pointed out that Google.com has never employed pop-up ads and does not plan to do so anytime soon. The search engine does, however, employ text-based ads, which are tied to keyword searches. So, for example, if someone does a search for "automobile," short, text ads for automotive companies will be displayed in the right-hand column of the results page. Google calls these ads AdWords.


"It's been a persistent complaint," Cutts said. "So we decided to give users a wide variety of options up to and including contacting the FTC [Federal Trade Commission]."


Google explains in its note that users can download software to eliminate hidden pop-up ad programs. It also provides the phone number, URL and physical address of the FTC's complaint department.


"We get literally thousands of e-mails each week," Cutts said. "We feel that if one user writes in, about 100 others experiencing the same problem don't. We're trying to reach that silent user base."


close

Next Article in Digital Marketing

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above